Latest Retail Media for Shopify Blog

Unlock new revenue streams by leveraging retail media on your Shopify store. Enhance customer experience while driving ad performance and engagement.

Explore how Zenbundle revolutionizes retail media for Shopify stores, empowering retailers to easily manage and scale their advertising efforts.

Discover how Amazon and Walmart are leveraging retail media to boost advertising revenue and reshape the competitive landscape for SMB retailers.

Discover how retail media's rise affects competition, pricing, and customer experience for SMB Shopify-powered retailers against giants like Amazon and Walmart.

Explore how retail media transforms the retail landscape and discover Shopify strategies to leverage this growth opportunity for your business.

Discover how shoppable videos enhance engagement and boost conversions in e-commerce. Explore types, benefits, and top platforms for your Shopify store.

Discover how Shopify retailers can leverage Amazon-inspired tactics to enhance monetization and personalization on their websites in 2025.

Explore how D2C brands can leverage retail media monetization to engage audiences, collaborate with partners, and boost revenue through innovative strategies.

Discover how Shopify merchants can leverage advanced shoppable content formats to enhance customer engagement and drive a 2.1x increase in average order value.

Amazon's Q2 2025 results underscore retail media's profitability, with ad revenue up 23%. Independent shopify powered retailers must embrace retail media to remain competitive

Zenbundle has officially launched in the U.S. at Shoptalk Fall 2025 in Chicago and is now available on the Shopify App Store. Our AI-powered retail media platform helps Shopify retailers automate shoppable campaigns, optimise Google Ads, and unlock new brand-funded revenue streams.

This evidence review examines peer-reviewed studies and credible field experiments—including a rare randomised trial showing +14.5% apparel sales and +28.3% accessory sales from adding product video.

Most eCommerce teams spend a lot of energy optimising the funnel: acquisition, retargeting, landing pages, cart, checkout. But there's a quieter reality in modern retail: Your product page is often the first impression. Not the homepage. Not a collection page.

The retailers winning in 2026 are using digital tools to amplify their physical stores—not replace them. Learn the 6 strategies from NRF's Big Show that independent retailers need to compete with category killers like Dick's, Best Buy, and Sephora.

Our analysis of 31 Health, Wellness & Personal Care keywords across Boots, Amazon, and Tesco reveals a market at three distinct speeds — fully saturated on Amazon, a premium middle ground on Boots, and significantly under-monetised on Tesco, where 29% of keywords return zero sponsored products and niche health searches remain completely wide open.

We audited 370 keyword searches across the UK's three dominant CE and Appliances retailers to map who is spending on retail media, which formats are available, and where the whitespace is. Only 37% of Currys keywords and 43% of Argos keywords carry sponsored products — the market is early, and the first-mover advantage is real.