1 Year Later - Kpharmacy: Doubling down on profitable growth with Zenbundle for Shopify
Kpharmacy is a fast‑growing, independent pharmacy brand selling health & beauty online via Shopify. With increasing site traffic and seasonal demand, the team needed a simple way to turn more high‑intent visits into profitable orders — without piling on operational overhead.
At a glance (FY2025 vs FY2024)
- +92.6% YoY online sales uplift
- +145.2% YoY gross profit after media (net of ad + platform costs)
- +23.9% YoY ROAS improvement (and +23.9% CMROAS on a margin basis)
Despite a 55.4% increase in media + platform investment, net gross profit grew 2.6× faster than spend.
The challenge
Like most high-intent, SKU‑dense retailers, Kpharmacy needed a way to turn product‑page traffic into conversions—consistently and profitably—without piling operational work onto a small team. Manually assembling banners, scheduling placements, and reporting ROAS was costly in time and focus.
The solution: Zenbundle, built for Shopify
Kpharmacy implemented Zenbundle’s Shopify‑native app to automate shoppable campaigns across product and collection pages. The app installs directly from the Shopify App Store and is designed to run shoppable video and native placements on the storefront with minimal setup—no custom dev required.
What we switched on
- Shoppable video + dynamic banners on high‑traffic PDPs and collections, aligned to real shopper behaviour.
- Automated product matching & publishing using Shopify data—campaigns are created, targeted, and embedded to the right pages automatically.
- Live performance dashboards to track ROAS/CMROAS and optimize creative and placement mix over time.
Results (12‑month view)
1) Sales scale with efficiency
Sales grew +92.6% YoY while Sales ROAS improved +23.9%, indicating stronger returns at higher spend levels—hallmark of effective onsite retail media.
2) Profit compounds
Gross profit after media (gross margin net of media + platform) rose +145.2% YoY. Even with a 55.4% increase in media + platform costs, CMROAS (margin‑based ROAS) lifted +23.9%, and net gross profit grew 2.6× faster than spend—a critical signal that Zenbundle’s onsite investments were compounding, not cannibalising, profitability.
Why it mattered: moving rich, shoppable media into the buying journey on Shopify captured existing demand better, so more of each euro sold flowed through to gross profit—after marketing costs.
Why Zenbundle worked for Kpharmacy
- Native to Shopify – Plug‑and‑play installation, page‑level targeting, and publishing directly onto Shopify storefronts—no third‑party patchwork.
- Onsite shoppable media that converts – Video + display placements where shoppers decide, not just where they browse.
- Automation that saves hours – From product matching to page embedding and scheduling, Zenbundle removes repetitive work so teams can focus on trading and CX.
- Clear, real‑time ROI – Retail‑media‑native measurement (ROAS and CMROAS) to prove contribution, not just clicks.
Implementation notes
- Go‑live speed: App install and Shopify data connection; campaign creation and placement are automated thereafter.
- Ongoing operation: Zenbundle continuously identifies high‑value pages, attaches the right creative, and adjusts placements—reporting ROAS improvements in a single view.
Data definitions & methodology
- Period: FY2025 vs FY2024, year‑on‑year comparison.
- Gross profit after media: gross profit at basket level less total media + platform costs.
- ROAS: Sales / (Media + platform). CMROAS: Gross Profit / (Media + platform).
- Confidentiality: All commercial figures suppressed; % uplifts reported as requested.
Zenbundle features referenced
- Convert: shoppable video and dynamic banners on Shopify storefronts.
- Seamless Shopify integration: native app install, page‑level publishing, and data sync.
- Automated campaign operations: product matching, targeting, scheduling, and publishing.
Ready to replicate this in your store?
Zenbundle lets Shopify-powered retailers optimize onsite media, monetise their traffic, and prove ROI—all inside Shopify.