Central Shoes: A Standout November With Bigger Demand, Better Conversion, and Faster Growth

Central Shoes is a longstanding footwear retailer with a strong presence in Ireland, offering a wide range of shoes for men, women, and children both in-store and online. More people showed up, more of them bought, and many were discovering the brand for the first time. The real shift was how efficiently the brand turned interest into revenue.

Here’s what changed this year:

Stronger Momentum Across the Funnel

• Online visits grew by more than 2× compared to last November.
  
  
• Conversion lifted by 23%, showing shoppers were finding what they needed faster.
  
  
• New customer acquisition nearly doubled, expanding the brand’s reach during peak season.
  
  
• Sales climbed sharply year-over-year, with the biggest jump during Black Friday week.
  
  

Smarter Returns on Media

• Media spend increased, but the brand still achieved a 2.5x return.
  
  
• This season delivered a more efficient outcome on every euro spent, especially on high-intent days.
  
  

Where Zenbundle Helped

• Engaged shoppers converted at around 4.8× the rate of non-engaged visitors, showing the impact of surfacing the right products at the right moment.
• Improved the performance of the Google Ads account by strengthening onsite relevance, helping paid traffic convert more efficiently and increasing overall return on investment.
• Delivered more targeted experiences across the site, guiding high-intent shoppers through a clearer, more confident path to purchase.

This November set a higher baseline for Central Shoes, proving that stronger demand and a better shopping experience can work together to unlock meaningful growth.

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