DID Electrical x Zenbundle

Summary

During Q4 peak (Black Friday through Christmas), DID Electrical used Zenbundle to layer shoppable retail-media experiences across TV collection pages, Smart TV product pages, and in-store displays with QR-to-offer journeys. The result was high on-site engagement, materially higher conversion for shoppers who interacted with the offers, and measurable monetisation via claims and partner activations.

The brief

  • Drive sales of large-screen TVs during peak season.
  • Use on-site media and in-store prompts to engage shoppers and move them to purchase.
  • Prove incremental revenue from retail-media offers without increasing ad spend.

What we implemented

  • Native on-site placements: HTML5 banners on TV collections and a “GET OFFER” embed on Smart TV PDPs that opened an on-site modal, with assets optimised for mobile and desktop.
  • High-intent PDP module: Smart TV product embed that delivered standout engagement with a 4.4% unique-user CTR.
  • In-store to online: TV-area floor displays and smartphone fixtures with QR codes launching an email-based claim flow, automated receipt verification, and a pre-filled partner basket.
  • Always-on measurement: Funnel and A/B analysis across exposed vs control cohorts to validate lift in conversion rate and speed to purchase.

Key results

Scale and reach

  • The campaign engaged thousands of TV Shoppers across Black Friday and Christmas, engaging a six-figure unique audience at roughly four exposures per person.

Engagement that sells TVs

  • Smart TV PDP native embed CTR: 4.4% (unique-user).
  • Collection and product banner CTR: 0.7%, materially above a ~0.2% expectation.
  • Aggregate embed CTR: 2.62% vs banner CTR: 0.2% across flights.

Conversion lift

  • Shoppers who clicked a NOW offer were 120% more likely to purchase; for TVs the conversion moved from 1.93% to 5.71% (+296%).
  • Exposed cohort converted 2.93% with 1.01 days average time to purchase vs control at 2.27% and 1.29 days.
  • Lift validated as statistically significant in A/B analysis.
  • Overall exposed cohort conversion 2.30% during the campaign, with the TV category at 1.78%.

Retail-media monetisation

  • Beyond driving TV purchases, the campaign generated meaningful ancillary revenue at attractive margins. The offer saw robust take-up and rapid completion, surpassing common benchmarks and prompting further brand co-investment.

Why it matters

Large-screen TV buyers are high-consideration. By placing relevant, shoppable media where they research—collection pages, PDPs, and even in-store—we increased qualified clicks and moved more shoppers to purchase, faster. The same placements also created a measurable, incremental revenue stream for DID via claims, redemptions, and partner marketing support.

Customer footprint

25 big-box retailer stores nationwide with a leading ecommerce presence in Electrical appliances and conusmer electronics within the Irish market.

Ready to Launch your Retail Media proposition?

Want this on your store for the next peak? We’ll run a 30-day pilot across your highest-margin categories and report lift in conversion, revenue per session, and retail-media earnings.

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