Transform Your Shopify Retail with Zenbundle's Media Solutions

Company Background
Since launching in 2018, OnlinePharmacy.ie has become a trusted Irish supplier of over 4,000 health and wellness products. Specializing in pharmacy essentials at competitive prices, their mission is to prioritize customers’ health and well-being, offering everything from non-prescription medicines to beauty and personal care products.

OnlinePharmacy.ie Success Story

The Pre-Zenbundle Era
Before partnering with Zenbundle, OnlinePharmacy.ie faced challenges engaging new customers arriving from Google Shopping campaigns. The bounce rate for these visitors was high, and conversion rates lagged behind expectations. Additionally, while traffic was steady, the average order value (AOV) for first-time users was lower than desired.

"We knew we had the right products, but getting new users to stay and explore more of our offerings was an ongoing challenge."
– Jason Kiernan CEO, OnlinePharmacy.ie

Zenbundle's Transformative Impact
Partnering with Zenbundle brought measurable improvements across the board:

  • Reduced Bounce Rate by 53%: Zenbundle’s shoppable video and display ads helped retain visitors from Google Shopping campaigns, decreasing the bounce rate significantly.
  • Increased Conversion by 92%: Users who engaged with Zenbundle's ads converted at nearly double the previous rate, driving a major uplift in overall sales.
  • Higher AOV by 24%: By tailoring ad content to match shopper behavior, Zenbundle helped OnlinePharmacy.ie upsell and cross-sell, resulting in a higher AOV for new customers.

"Zenbundle’s ability to engage our visitors with highly relevant ads has been a game-changer. The immediate impact on our bounce rate and conversion was impressive, and we’ve seen a sustained lift in sales ever since."
– Mark Hanley, Marketing Manager, OnlinePharmacy.ie

Outcome
Zenbundle’s integration into OnlinePharmacy.ie’s Shopify store not only improved the user experience but also delivered tangible business outcomes. Reducing bounce rates by 53%, boosting conversion by 92%, and raising the AOV for new users by 24%, Zenbundle has played a pivotal role in enhancing overall performance.
This partnership has solidified OnlinePharmacy.ie's position as a leading player in the Irish e-commerce pharmacy space, and the future looks even brighter with continued collaboration.

Conclusion
Zenbundle's retail media platform empowers retailers like OnlinePharmacy.ie to transform shopper engagement into measurable results. By leveraging contextual ads and shoppable videos, Zenbundle drives conversion, lowers bounce rates, and increases average order values—all while delivering an elevated shopping experience for customers.

"Zenbundle has allowed us to focus on growing the business strategically while boosting our conversions and revenues—something that simply wasn’t possible before."
– Jason Kiernan CEO, OnlinePharmacy.ie

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