Transform Your Sales with Zenbundle's Shoppable Media

Summary:
Peter Murphy Lighting Electrical, an independent electrical retailer and Expert Electrical member selling brands like Ninja, Sage, Garmin, Samsung, LG, and Whirlpool, achieved remarkable sales growth and significant cost savings after transitioning to Zenbundle’s automated shoppable media solution.

Challenge:

• Reduce dependency on costly Google Shopping agencies and comparison shopping services.
  
  
• Grow online sales across popular consumer electronics and home appliance categories.
  
  
• Improve efficiency and maximise return on marketing spend.
  
  

Solution:

• Peter Murphy Lighting and Electrical launched Zenbundle, replacing their previous Google Ads agency and comparison shopping service.
  
  
• Leveraged Zenbundle’s automated, AI-driven shoppable media campaigns, ensuring their advertising was highly relevant and effective.
  
  

Results:
Within the first month after making the switch:

• Overall sales increased by 47%.
  
  
• Return on ad spend (ROAS) improved by 38%.
  
  
• Saved over 50% in costs of Zenbundle versus previously paid to external Google Ad agency.
  
  
• Specific brand sales surged significantly:
  
  
  
  • Ninja product sales increased by 420%.
    
    
  • Sage product sales grew by 320%.
    
    
• Key appliance category sales rose by 72%.
  
  

Client Quote:
"Switching to Zenbundle has been transformational for our business. We're achieving sales growth we didn't think possible while dramatically cutting costs and complexity." – Jonny, Head of Sales, Peter Murphy Lighting and Electrical

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